To compete in today’s digital-first marketplace, having an online presence is not optional, it’s mandatory. Google Business Profile (GBP) (formally, Google My Business) is one of the most powerful and free tools that local businesses can use to gain visibility, credibility, and attract more clients. As we head into 2025, GBP has become even more feature-rich, and AI search algorithms offer an unprecedented level of integration for customer acquisition.
In this blog we will look into how to leverage Google Business Profile in 2025 to attract more clients, best practices, new features, optimization strategies, and industry-specific techniques.
What is Google Business Profile (GBP)?
Google Business Profile is a free service by Google that allows businesses to manage their online presence across Google Search and Google Maps. It helps customers locate your business, read customer reviews, view photos, ask a question, and take action (call, visit your site, book a service, etc).
Importance of GBP in 2025
In 2025, we are still only two decades into Google’s dominance of search engines and the volume of location intent searches has drastically increased overall with searches like “best plumber near me,” or “marketing agency in Delhi,” being no exception. If you have a fully-optimized GBP you ensure your business is included in the Local 3-Pack – the 3 local listings that are positioned at the top of search results above organic results, when someone types in a search request on Google Search.
Benefits:
- More local presence
- Increasing customer trust
- Direct leads (calls, messages, website visits)
- Insightful analytics
- Better SEO
- Linking to Google Maps, Voice Search and AI
How to Get More Clients Using GBP in 2025
1. Claim and Verify Your Business
First of all go to https://www.google.com/business, and claim your GBP, Select a relevant business category then complete your business info NAP(Name, Address, Phone Number).
Ways to verify (2025):
- Mail a postcard
- SMS or phone (depends on category)
- Video verification (new method 2025)
2. Complete Your Profile 100%
Google prioritizes complete and accurate listings. Be sure to take the time to fill out all sections.
- Business name
- Category (primary and secondary)
- Physical address & service areas
- Phone number
- Website URL
- Hours of operation
- Business description (750 characters, keywords)
- Images and videos
- Attributes (e.g. women-led, wheelchair accessible, online appointments)
3. Adding Original Quality Images and Videos
With an increase in the demand for multimedia content in 2025, it is king when it comes to engagement—the amount of businesses with just a photo gets 2x directions and 3x as many clicks to websites.
Tips:
- Add logos, cover images, exterior & interior images
- Team photos, or service in action photos
- Short 30 – 60 second videos for products, testimonials, or walk-thrus
4. Turn on and optimize Messaging
Google Messages feature allows clients the option to message you directly from your profile. Make sure to turn this feature on as well as timing and responding quickly.
Tips:
- Set automated welcome replies
- Professional language
- Consider downloading the Google Business Profile mobile app so you will get notifications in real-time.
5. Collect and Manage Reviews Consistently
Social proof is documented to affect a customer’s decision. Positive reviews can assist in building trust and improving ranking.
- Ask clients that are happy to leave positive reviews and provide them an easy link.
- Reply to every review (good or bad).
- Use keywords in a natural way to reply.
- Flag fake and spammy reviews.
6. Use Google Posts to Promote Offers & Announcements
Your GBP profile allows you to create Posts, which are simply short updates appearing directly in Your post.
Kinds of Post:
- Offers with a promo code or discount
- What’s new since last post; e.g. announcements, new service, event
- Highlight new products
- COVID-19 notices or emergency update
- How often: Maintain a “fresh” profile by posting at least weekly!
7. Allow for Bookings or Appointments (if applicable)
For service providers, health professionals and consultants, you allow booking appointments online through the GBP profile.
- If you don’t have a scheduler, use Google’s booking integration with Calendly, Zocdoc, Booksy, Fresha, and Setmore.
- Let them schedule directly from the GBP profile.
- Helps reduce friction and hence increases conversions.
8. List your Products and Services
If you sell specific products or services you can categorize those within GBP profile product and or service sections.
- Make sure to use descriptive product/service names with rich descriptions including keywords.
- If you can include the cost of each product or service.
- Uploads images to highlight products/services.
- You will help clients understand what you sell and or provide before they have even visited Your site.
9. Leverage the Q&A Section
Clients typically use this section for questions. As a business owner, Google Business Profile (GBP), you can populate it yourself by answering typical questions.
Examples:
- “Do you provide consultations for free?”
- “Do you take walk-ins?”
- “What areas do you service?”
- Check it often to make sure misinformation does not enter.
10. Track Insights & Analytics
- When used, GBP provides insights, such as:
- How did customers find you (direct vs discovery search).
- Where did they find you (search vs maps)
- Actions taken (calls, visits, requests for directions).
- What time of day are they most engaged?
Make sure you use this data to modify business hours, post times, and add advertising from business!
Our Services
2025 GBP Trends to Take Advantage
🔹 AI Integration with Search
Google is now using an artificial intelligence component to better understand what users want. Make sure you keep your GBP current by adding natural language descriptions and FAQs, in order to capitalize on AI search.
🔹 Words for Voice Queries
The rise of smart devices and the reliance upon mobile is going nowhere. Change the way you are optimizing for voice search.
- Use conversational terms
- Focus on “near me” and manner of speaking
🔹 Video Showing Up in Search
Short stories and highlights are also increasing. There will be opportunities to upload video on Google Business Profile (GBP), and then often end up directly in search as well.
🔹 Local Service Ads
Local businesses can now blend GBP into Local Services Ads (LSA) available on Google. This can become a compelling local marketing strategy.
Expert Suggestions for Improved Local Search Performance
To have consistent NAP information across all directories (Facebook, Yelp, Justdial, etc.)
- To have backlinks from local websites or local news resources
- To have Google map on the contact pages of your website
- To have review requests for geo-tagged (locations or city mentioned) reviews
If you want to track your traffic in Google Analytics after a visitor hit your Google Business Profile, then to have UTM parameters on those links
Some examples of how to utilize Google Business Profile depending on Industry
🏥Health Care Clinics
- To link to appointments
- To share health tips or health awareness video
- To list your certifications and explain best practices for hygiene
🛍️ Retail Stores
- To use product catalog function
- To share limited time discount promotions
- To show 360 view of your store
🧰 Service Business
- To share photos before & after
- To illustrate your service area
- To turn on “Get quote” & “Messaging”
🧑💼 Agencies and Consultants
- To provide more detail in your services
- To publish blogs to “What’s New”
- To publish testimonials from clients as an image or video
Conclusion
Google Business Profile is so much more than a listing. It is a marketing tool and, if you are clever and strategic with it, it can provide a steady supply of leads and conversions. If you are using all of GBP’s features in 2025, you will be able to build authority and trust, show interest and engagement with your potential customers and prospects, and have better visibility than your competitors.
Regardless of you being a jetted, out-of-town tourist or a mom-and-pop shop, optimizing and managing your GBP is one of the smartest things you can do to get more clients and, ultimately, grow your service business.
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