Silo structure is something that really stands out in the Silo Structure SEO landscape because it organizes the website content well, therefore boosting website ranking. If you want your website to be loved by search engines and users alike, silo structure is a must to study and implement.
What is Silo Structure in SEO?
A silo structure is a way to organize the content of a website into distinct categories or themes. Very much like a grain silo keeps one kind of grain separated from another, a website silo collects related pages and organizes them into separate hierarchies of content.
You can think of it similar to a filing cabinet for your website. Each silo is the topic and then you have subtopics or supporting content under your silo.
Types of Silo Structures
There are two types of silo structures; Physical Siloing and Virtual Siloing.
1. Physical Silo Structure
This is based on the URL structure and site folders. It means your content is physically structured in a way that denotes hierarchy.
2. Virtual Silo Structure
This type of silo structure focuses on linking your internal linking as opposed to the directory structure of the site. This means, regardless of where the content is set up to exist on the server, you will link all the related content together within each silo.
Example:
Blog post A on “Technical SEO” links to Blog post B on “Crawling and Indexing,” both of which would be in the SEO silo.
More often than not, the most successful SEO strategies are those that use a hybrid of physical and virtual silo structure.
Why is Silo Structure Important for SEO?
Here are a few reasons that using a silo structure will be beneficial to your SEO:
1. Improved Crawlability and Indexing
The more organized your website is for a search engine bot to crawl your website, the better it will be able to crawl and index. Silo structures help bots navigate through your site without hiccups and prevent the bot from becoming confused during the crawl.
2. Increased Topical Authority
When you publish multiple pieces of content on a topic and interlink them together, you are letting search engines know that you have topical authority. This also increases your domain’s authority in that niche.
3. Enhanced Keyword Targeting
A silo structure means you can target one core keyword and its long-tail keywords in each silo without keyword cannibalization.
4. Better User Experience
Users can easily navigate your website, which improves the likelihood that they will find relevant content, spend longer on your site, which all equals a lower bounce rate and improved engagement. All good things for SEO.
5. Improved Internal Linking Strategy
Siloing helps establish an internal linking structure and will ensure that each internal link is contextual and relevant linking between each topic silo, nicely passing along link juice within each topical cluster.
How to Make a Silo Structure for Your Website?
Here’s your step-by-step plan to build a silo structure:
Step 1: Determine Your Core Topics
Research and identify 4-6 broad areas/topics that relate to your niche. These will be the top level for your silos.
Step 2: Keyword Research
Find relevant supporting topics and possible sub-topics, long-tail keywords for each core topic. The above will assist you in development of your supporting pages or blog posts.
Step 3: Create A Hierarchy of Content
Leverage your menu items, categories and internal links to organize content into the appropriate silos.
Step 4: Link Relationships Internally Between Silos
Make sure links between pages in the same silo link to one another, and not across unrelated silos. This reinforces the topical relationship.
Step 5: Optimize URLs and Navigation
Use clean URLs that contain keywords, and use user friendly navigation menus that reinforce your folder structure.
Common Mistakes to Avoid
When we build a silo structure, you want to avoid making any of the following mistakes:
Too many unrelated silos: Stay positive and be focused. Avoid creating too many unrelated silos which will then dilute your authority.
No internal linking: A structure alone is not enough. You want to link to other relevant posts in order to establish any hierarchy.
Broken hierarchy: Avoid going through silos by linking across all silos in a random curiosity way, which will confuse users and search engines.
Duplicate content: Avoid in each silo creating similar content, this leads to a form of keyword cannibalism.
Our Services
A Real-Life Example of a Silo Structure
Assuming you are a web site for a digital marketing agency. Here is what a silo structure could look like for you:
Main Silos:
- SEO Service
- PPC Management
- Content Marketing
- Web Development
Subpages beneath your SEO Services would be:
- On-Page SEO
- Technical SEO
- Local SEO
- Link Building
In each silo, you would want to have each subpage link to your primary SEO page as well as to each of the other subpages — establishing a strong internal network of content related to SEO.
Conclusion
A properly designed silo structure creates an effective SEO strategy.
A silo structure offers many benefits for search engines and allows them to understand the topic of your entire site — and ultimately improve your user experience. A silo structure gives you topical authority and can significantly increase your keyword rankings.
Whether you’re creating a new site from scratch or restructuring an existing one, siloing your content will grant you a better user experience, as well as improved SEO considerations, for both your users and SEO rankings in Google with Highxbrand India.
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