Today’s Marketplace is Digital
The increase in competition within the B2B industry means that many manufacturers and suppliers cannot depend solely on traditional sales strategies. Consumers today research products before they buy them online, and therefore, digital marketing has become an essential component of developing a successful B2B marketing plan.
Digital marketing allows manufacturers and suppliers to use a combination of three very effective digital channels – Search Engine Optimization (SEO), Google Ads (Google AdWords), and LinkedIn. When properly executed, these channels create a synergistic effect that drives traffic to their website, establishes credibility as a supplier, and generates high-quality leads.
At Highxbrand India Pvt.Ltd., we help manufacturers and suppliers grow digitally through result-driven strategies and Tactics specifically designed for B2B companies. Our guide explains how SEO, Google Ads, and LinkedIn together offer unique Growth Potential for Manufacturers and Suppliers.
The Importance of Digital Marketing for Manufacturing & Supplies
Manufacturers and Suppliers often focus on specific niche industries that have unique needs and requirements. As such, decision-makers in these industries such as procurement managers, distributors, and business owners will use online search engines and platforms to locate reliable vendors. If a business is not visible on either a Search Engine or Professional Platform, they risk losing prospective clients to other businesses.
- Manufacturers and suppliers can use Digital Marketing:
- Target B2B Buyers
- Improve Lead Generation (High Quality))
- Increase Trust and Credibility
- Expand Nationally and Internationally
- Decrease Dependence On Intermediaries.
The three (3) Digital Channels that are the most Effective in Growing B2B is SEO, Google AdWords and LinkedIn.
Using SEO as a Growth Tool for Manufacturers & Suppliers
What is SEO and Why is it Important
SEO (Search Engine Optimisation) Can Help Manufacturers & Suppliers to See Their Website at the Top of Google When Buyers are Looking for Suppliers or Products. Unlike paid ads, SEO Can Provide Long-Lasting Visibility With Consistent Organic Leads Without Paying Each Time A Buyer Clicks on a Link to a Website.
At Highxbrand India Pvt.Ltd., We Utilise SEO Techniques Specifically Designed For Manufacturers And Suppliers.
- Benefits of SEO for Manufacturers and Suppliers
- Higher Rankings for Product-Related Keywords
- Higher Traffic of Real Buyers to the Website
- Increased Trust and Brand Authority
- Long-Term Leads Generated At Low Cost
- Working SEO Techniques for Manufacturers and Suppliers
1.Keyword Research for B2B Buyers
We Identify the Keywords That B2B Buyers Specifically Use to Search for Products Such as Product Names, Industrial Solutions, and Keywords Related to Suppliers.
2. SEO-Optimized Product and Service Pages
Having a clear structure for your pages with properly optimized headings, keywords, and technical aspects of your site will make it possible for manufacturers and suppliers to reach the top of the search engines fast.
3. Authority Through Content Marketing
Content marketing, including blogs, how-tos, and case studies, teaches buyers about products and raise your site’s ranking in the search engines.
4. Technical and Local SEO
Technical SEO and mobile optimization, along with local SEO, will make sure that manufacturers and suppliers show up in both regional and global searches when potential buyers search for their products.
SEO establishes a solid foundation for developing a sustainable manufacturer and supplier over time.
How to Find Instant Leads Through Google Ads
Google Ads Provide Immediate Context for Manufacturers and Suppliers
Google Ads allows for instant visibility for manufacturers and suppliers. When buyers search for products, Google Ads will show your businesses’ ads at the top of search results and can create immediate lead inquiries.
Highxbrand India Pvt.Ltd. Works with Manufacturers and Suppliers to Build Effective Targeted Google Ad Campaigns for Their Products to Maximize ROI
The Primary Benefit of Google Ads for Manufacturers and Suppliers
- Ability to Generate Immediate Leads
- Ability to Reach a Very Highly Targeted Audience
- The Ability to Control All Aspects of Your Budget and Campaigns
- Ability to See Measurable and Scalable Results
Strategies Manufacturers & Suppliers Should Use with Google Ads
1. Search Ads Targeting High-Intent Keywords
Our focus is on high-intent keywords that buyers will use when they are ready to make their purchase decision.
2. Optimizing Landing Pages
Landing pages that are dedicated to the manufacturer’s product will have a higher conversion rate from the visitor to a qualified lead.
3. Remarketing Campaigns
Retargeting current buyers who did not purchase an item from the website can help manufacturers & suppliers reconnect with the buyer.
4. Tracking the Performance and Optimizing
Constantly monitoring performance metrics will allow for higher conversion rates and a cheaper cost per lead.
Manufacturers and suppliers will benefit from Google Ads by obtaining leads in a timely manner and generating sales more quickly.
The Power of Using LinkedIn for Manufacturers & Suppliers to Grow Their Business
Why Should Manufacturers and Suppliers Utilize LinkedIn
Manufacturers and suppliers can utilize the B2B platform that LinkedIn has created to find decision makers who are doing research on, and have an interest in, suppliers, manufacturers and industrial services.
Highxbrand India Pvt.Ltd. uses LinkedIn to create a perception of Manufacturers and Suppliers as Leaders in their particular industry.
Benefits of Using LinkedIn for Manufacturers and Suppliers
- Direct Access to Decision Makers
- Trust & Credibility of a Brand
- High Quality B2B Leads
- Selling on Relationship
Strategies on how To Use LinkedIn as a Manufacturer or Supplier
1. Create Optimized Company and Personal Profiles
Professional Profiles Enhance Trust and Better Visibility.
2. Utilize LinkedIn Content Marketing
Sharing Industry Knowledge, Products & Services, and Success Updates Build Authority.
3. Use LinkedIn Ads
Targeted Ads to Procurement Managers, CEO’s and Business Owners.
4. Lead Generation Campaigns Lead Forms
The LinkedIn Lead Forms Are an Easy Way To Collect Data and Increase Conversions.
LinkedIn enables Manufacturers and Suppliers to Build Long-Term B2B Relationships and Not Just One-Off Sales.
How Highxbrand India Supports the Growth of Manufacturers/Suppliers
At Highxbrand India, we Know the Unique Dilemmas of Manufacturers and Suppliers. We Provide Digital Marketing Solutions That Produce Measurable Growth in Business.
Our Core Services Are:
SEO Services to Manufacturers/Suppliers
Managing Google Ads
- Lead Generation and LinkedIn Marketing
- Optimizing Websites
- Tracking and Reporting Conversion Statistics
We Focus on Clear Return on Investment (ROI) with a Result-Oriented Approach. We Generate Real Sales As Opposed to Just Generating Traffic.
Most Asked Questions (FAQ)
1. How does SEO assist manufacturers and suppliers?
Increased online visibility, increased organic traffic, and earned long-term leads are just some of the benefits of using SEO.
2. Are Google Ads effective for B2B Manufacturers?
Definitely, Google Ads work exceptionally well at targeting and generating immediate lead generation.
3. Why is LinkedIn valuable to suppliers?
Through LinkedIn, suppliers have the ability to make direct connections with those who make decisions, creating long-lasting, productive relationships.
4. Can I use SEO, Google Ads, and LinkedIn at the same time?
Of course! When used together as one cohesive strategy, these three channels will yield a greater volume and quality of leads in an expedited time frame.
5. Why should I select Highxbrand India?
As a part of its overall business model, Highxbrand India focuses on serving the unique digital marketing needs of manufacturers and suppliers with the greatest emphasis placed on those strategies that will yield the highest ROI.
How a Digital Marketing Company Helps Suppliers Increase Sales
